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This Power Struggle For CNN Highlights The Extent to Which Flawed American Media Now Is.

On Thursday evening, amid swirling speculation regarding an incident at Brown University, CNN’s Kaitlan Collins used social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.

While CNN is certainly not a impeccable news source, her statement rang true for numerous observers. It is one of the organizations where there exists reality-based and mostly reliable reporting – especially during breaking news situations like the one taking place in the vicinity of a New Hampshire storage facility.

A Vulnerable State During a Corporate Tug-of-War

Yet the news network, now four and a half decades old, finds itself in a vulnerable position as two huge media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the future of CNN has been drawn into a high-risk game of business acquisition, instead of as a question of what benefits the news-consuming public.

“This represents another instance of the fundamental flaws with roots in decades of regulatory actions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.

The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a more important point.

“The narrative is crafted as a financial tale with powerful individuals as the main characters, but there is hardly any discussion of the common good,” Pickard added.

The Additional Layer: Political Influence

The CNN scenario is made more complex by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” foe.

Think back to the shouts of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will protect him from criticism and scrutiny. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a unsolicited offer.

Trump has reason to like that bidder more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.

An Outcome of Further Uncertainty

Notably, if Netflix prevails, CNN and other cable outlets would first be spun off into a standalone company. That would be a relief to many at the network, but it’s not exactly a guarantee of stability. That arrangement could pave the way for CNN for another sale. The cycle continues.

If you ask Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance recently argued that competition laws should disallow both deals.

“Both acquisition attempts would be bad for the country, and both should be challenged by anti-trust authorities,” Wu recently wrote.

The Bigger Challenge and a Way Ahead

Regardless of the resolution regarding CNN, the larger issue persists.

“What we have now is a very structure that undermines democracy, but we shouldn’t give in to learned helplessness,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to build this hyper-commercialized monster, and new policy decisions can fix it.

Is this likely in an era where the head of the FCC will not confirm that the agency is independent? Change is very unlikely now, but that is not to say it will never happen.

Initiatives that bolster independent news organizations, aid local journalism, finance public media, and prevent the consolidation of media power in very few hands are within reach – they are necessary for a robust democracy.

When it comes to media ownership, bigger isn’t better. And news organizations such as CNN shouldn’t be tools in the most recent corporate chess match.

KH
By

Kimberly Huffman

A tech futurist and innovation strategist with over a decade of experience in analyzing emerging technologies and their impact on society.

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